Ultimately, your message should emphasize the value of your business or product, as well as what you want your audience to do next. Consider highlighting these words and your call to action with bolded font or additional color. Regardless of your direct mail format and amount of copy, you should include as many key words as possible - words that resonate with your target audience. Large and personalized envelopes are another direct mail format shown to have increased response rates.īrilliant images and creative graphics may spark your reader’s interest, but it’s important you speak to them as well. Remember, commanding your audience’s attention is a crucial first step in earning a response. Set your business even further apart from the rest by designing postcards that are unique shapes, or that are non-standard in size. Postcards can easily catch a reader’s eye with colorful visuals and bold copy.
Try the bread and butter of direct mail marketing: postcards. You want to avoid using direct mail that just looks like another bill in your customer’s mailbox. Use stand-out direct mail formats to capture your audience’s attention Here are six ways you can improve the response rates on your direct mail campaigns, including eye-catching formats, improved design and messaging, and personalization methods to accurately measure your audience’s response. You need that impression to make a positive difference! You need to maximize your response rates for each direct mail campaign.īut how do you ensure your mail stands out in a customer’s mailbox? How can you best use your mailing list even before your design hits the press? And how do you plan to track the success of your campaign?
We are the experts in many forms of marketing and advertising and can create a plan for you.Direct mail provides a tangible impression of your brand to both current and prospective customers - an impression that can make or break your future relationship with them. Only then are you on the road to 20% net profit and unlimited growth.Ĭall Contractor 2020 for all your Direct Mail Marketing needs. Next, get your prices in balance with your labor cost, your sales in balance with your overhead, make sure you have sufficient staff to hit the sales number, and get some training to drive up average tickets and customer satisfaction. Once you know that cost you can adjust prices to cover the cost and then grow your company as fast as you can staff it. HVAC companies should only expect success for tune up mailings in season.Īfter you have done mailings for 6 months you can determine a reliable new customer cost number. HVAC companies should expect a 65% chance of profitable mailings for replacement out of season and 80% in season. Plumbers should expect an 80% chance of profitable mailings on the first try and 90% on the second try. We have spent millions of dollars and tested dozens of mailers to figure this out. You might even want to call past users of the mailer yourself. You will see a substantial increase in your response rates using Mike’s proven services and will get a jump on the competition.Ĥ) The number of undecided customers in your marketĦ) How well-known and respected your company is in your areaīefore you buy a mailer you should ask for actual tracking from past mailers so you have an educated expectation of results. Contractor 20/20, Experts at getting Results with Direct Mail MarketingĬontractor 20/20 can dramatically improve your ROI using their direct mail system.
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